Over the past few years, the majority of businesses I've encountered are not utilizing the Facebook Ads platform to it's full potential and are throwing away money in the process.

It's a real shame because Facebook advertising is the most cost-effective and sophisticated advertising platform currently available to businesses, regardless of your size... but only when you know what you're doing.

If you don't, well, you're simply lining Mr. Zuckerberg's pockets instead of filling your own. And c'mon, he has more than enough of it to keep him happy for a little while without your help.

Whether because of a lack of awareness, a lack of knowledge or a lack of time to improve their skills most businesses have, unkowingly to them, very little chance of launching a successful Facebook Ads campaign.

Most business owners get caught up on the nitty gritty tech aspects of Ads Manager or the finer design details when it comes to Facebook Ads and don't realize that these parts are only the icing on the cake. 

Your success, or lack of it, will be largely determined by the core marketing principles and tactics you employ. These principles and tactics will be leveraged by the Facebook Ads platform. If you are lacking in this department, Facebook Ads will only promote these deficiencies at scale.

For example, if your marketing campaigns are restricted to cold sales pitches you can forget about making any meaningful profit from Facebook Advertising. 

The businesses that succeed with Facebook Ads use a structured sales funnel that address the needs, problems and uncertainties of their target market with relevant messaging at the various points in the buying process.

By leveraging the sophisticated retargeting properties that Facebook has to offer us, your business will appear extremely relevant to your target audiences needs and this will allow you to guide your target audience through your sales funnel to become customers in a systematic manner. 

The businesses that succeed with Facebook Ads intimately know the needs and problems of their target audience, can speak to and engage with them with relevant messaging, and as a result take them through the research phases to the point of purchase seamlessly.

Whether you're thinking about using Facebook Ads, have tried already but failed to create any significant profit, or you want to take your advertising to the next level, I can offer advice, training, consultancy or management services. 

Whether you are a traditional brick & mortar shop or an eCommerce company, whether you are targeting B2B or B2C, whether you are an entrepreneur or a large multinational I will be able to provide insights and solutions to meet your needs.

Over the past few years, I have invested thousands of my own hard earned cash learning from some of the biggest and most successful Facebook Advertisers and entrepreneurs and continue to do so today.

As we speak, I'm applying this knowledge, with my own learnings & analysis, to increase sales for my clients, my own business and entrepreneurs who enroll in my Facebook Advertising course.