Most people's first experience with Facebook Advertising is through using that Big Blue Boost Button that hovers under every post you make on your business page.
What some business owners don't realize is that while the Boost Button will help you to get some extra "likes & shares" there's a whole other side to Facebook Advertising that once you master it,
will allow you to generate a consistent stream of sales and customers.
Facebook Advertising allows you (when you know what you're doing) to pinpoint your ideal customer through demographics, interests and online behaviour then take them on a journey from the point of awareness to the point of purchase.
But, don't believe the hype. It's not as easy as it sounds...
Once you go Beyond the Button, you will find that the Facebook Ads Manager platform is a complicated minefield
full of technical terminology and an array of different options, choices and buttons to push (and in some cases, ones not to push).
After hours and hours of pulling their hair out, most people finally manage to create their very first Facebook Ad and quickly jump to give themselves a self-congratulatory pat on the back.
Then they sit back, and wait for their "6-figure laptop lifestyle" to appear out of thin air.
However, the majority of people come to realize pretty quickly that the celebrations were a bit premature.
While it's relatively easy to create an advert on Facebook (credit to Zucks for making it so easy for us to give him money) knowing how to design a Facebook Ad Campaign that actually creates a profit, and continues to do so, in a predictable manner is a completely different ball game.
And unfortunately, most people never get to this stage.
Most people give up after their first few Facebook ads don't make them a millionaire.
Most people never bother to put in the work, to test different approachs or to invest in learning from people who have mastered the Facebook Advertising platform.
And that's why you hear stuff like "Facebook Ads don't work", "Facebook Ads don't work for my type of business", "Facebook Ads are a waste of money".
But it's exactly like saying that "cars don't work" after the first time you try to drive and you can barely start the car.
You need to learn about the Ads Manager platform.
You need to learn what the terminology means.
You need to learn how to pinpoint your ideal customers on Facebook.
You need to learn how to create Facebook Ads that will catch their attention and force them to click through to your website.
You need to learn how to analyze the performance of your ads and how to make changes to optimize their performance.
You need to learn how to bring strangers on a journey with your business from the point of awareness to the point of purchase.
And you need to learn how to do it in an automated, systematic, predictable manner.
The boost button will give you a few extra likes and shares but mastering Facebook Ads Manager and learning how to create a Facebook Ads sales funnel will create a constant stream of sales for your business.
Does that sound like something you want to do?